Today's post looks at how some brand names came to be, let's start with Haagen-Dazs. When the brand was developed in the 1960s they wanted a name that sounded Scandinavian to reflect tradition and craftmanship so they made up the name even though some of the letters aren't used in Danish. How about Haribo? It turn out the name in gummi bears is a portmanteau of the founder's names, Hans Rigel and the bo part comes from his hometown, Bonn.
No comments:
Post a Comment