The fly refers to the flap in men's underwear which was originally supposed to expedite the procedure when they went to urinate but as it turns out 80% of the male population never bother with the fly because it's easier and faster to pull down the front of the underwear and take aim (hopefully). So why do the manufacturers still use the design? I think we can rule out it being cheaper. According to one source the fly has underwent changes and is no longer flat so now it is easier to use, roomier, gives better definition, comfort, support, and freedom. Stop me if I'm wrong, but aren't some of those words contradictory?
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