While the exact date of Jesus' birthday is unknown, some argue it more likely to be in the summer months and let's face it that would be a lot more convenient in the Northern Hemisphere with warmer weather and longer days. That very concept has been around for centuries (1892), and in 1933 a summer camp in North Carolina decided to have Christmas on the 24th-25th of July. By the 1940s the idea had spread and today the retailers are of course on board as are the Hallmark channel, sports teams, and some radio stations. Not being a particular fan of Christmas, July is fine as long as it means the one in December doesn't take place too.
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