Back in 1988 when Nike hired an advertising agency to come up with a catchy slogan they had no idea "Just Do It" would give them worldwide recognition so they weren't too worried that the phrase was actually borrowed from convicted killer Gary Gilmore's last words, "Let's do it" that he said when he was facing the firing squad. A far cry from what was once thought to be a motivation to be active but turned out to be more like a skeleton in the closet.
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