Sounds kind of scary, doesn't it? Electronic labels are already common in most parts of Europe and is slowly spreading across the US. According to what The Wall Street Journal reports the new labels are not being used to raise prices so that by the time you get to the checkout an item will be higher than when you took it off the shelf, in fact they claim the aren't used for surge pricing or dynamic pricing, which means times when certain items are more popular or if a weather event is pending. With those qualifiers in mind what they claim is they are used to lower prices when an item is about to expire or is otherwise on the shelf too long. Some stores also use paper labels to show the actual savings. I suppose this was an inevitable step in the tech world we now all inhabit.
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