Ever wonder what happens to all the preprinted merch for the losing Super Bowl team? All the unsold items for all teams are donated to a charitable organization, Good360, who in turn works with over a thousand nonprofits world wide to distribute donated goods and apparel to those in need. First the NFL collects T-shirts, sweatshirts, hats, towels, and other items then they turn them over to Good360 who hands them off to their network of nonprofits. While they want the merch to be used in a sustainable way they also have to be careful that the items don't end up for sale on another platform, and I imagine they get to deduct it all as a loss.
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