Gerber chose it's first baby from sketches submitted by artists in 1928 and adopted the first contest winner as their trademark in 1931 and that sketch has appeared on all their products since that time. Since 2011 Gerber has also held an annual Gerber Baby Contest awarding the winning baby $25,000, a new wardrobe, a years worth of Gerber products and features in Gerber's social media posts and marketing campaigns. This years winner is Akil McLeod Jr, aka Sonny and he is deserving of the title!
No comments:
Post a Comment