Following the trend of several chain establishments Campbell's Soup is dropping the soup from their official name. On one hand it's not like customers won't recognize the product since it has been around for 155 years, but on the other hand why bother? The expense of the change doesn't seem worthwhile though they feel that by dropping the word soup the change will better represent the breadth of their portfolio, though none of the recently purchased brands bear the Campbell name in any way a person would notice, they also own Prego sauces, Goldfish crackers and Sovos brands. Does this make anyone else think of the "Soup Nazi" of Seinfeld fame?
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