It's not often when a new product excites me as they usually turn out to be just like every other item already on the market and frankly as consumers we don't need more poor products to chose from. This item is made by Pacific Shaving Company based in San Francisco, CA ...wait for it...caffeinated shaving cream! First off it is not meant to replace your morning coffee though a certain amount of caffeine is absorbed through the skin,it is more about the fact that caffeine is an antioxidant and vasoconstrictor so as a shaver you can say goodbye to razor rash. Even though I don't shave I enjoy knowing that there are companies who are striving to produce natural products so as consumers we can get away from the chemically saturated personal care items. There is also an after shave available which I assume must smell like coffee which is also a welcome change from some of the over-powering scents out there.
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