Even preschool children recognize most big company logos since they are pretty much everywhere but how many know the subliminal details incorporated into the brands? For instance Amazon when they updated their logo in 2000 they added the arrow which on closer examination points from the a to the z meaning they carry everything from a-z and the arrow itself is made to look somewhat like a smile to symbolize the ease of shopping on Amazon.
Now for a look at an older business. In 1945 Baskin Robbins decided people should have a wider choice of ice cream flavors and chose to offer a flavor for everyday of the month (31). When they updated their logo in 2007 they had it designed to show the number 31 in pink between the letters B and R.
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