Who knew Jeans didn't get their name until the 1960s? When I think back to that time I know it must be right because Jeans were called either work pants or dungarees depending on local vernacular. It seems like there was another name too but it escapes me at this time. When Levi Strauss first started marketing them during the California gold rush they were called waist overalls. Strauss didn't hit on the idea by himself,a customer from Nevada who was also a tailor approached Strauss with the concept of reinforcing the stress points with copper rivets and the rest,as they say,is history. They were originally available in indigo or brown and began to reach popularity from being seen in Western movies and eventually in other films worn on stars like James Dean and Marlon Brando.
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