When the Japanese automakers entered the US market in the 1960s-1970s they were collectively referred to as rice burners. Remember,in that same time period there were no politically correct police to make sure phrases were inoffensive. Though they weren't exactly an overnight success their quality became apparent over the years and they are now major players in the auto industry,but I digress...The original name for Toyota was toyoda,meaning "fertile rice paddies",I found that tidbit amusing considering their early nickname. As long as I'm on a Toyota binge...I thought their logo was simply a stylized T,but it is more than that. The three ovals of the T symbolize the heart of the customer and company (the inner ovals) overlapping to represent trust and forming the letter T. The outer oval signifies the world embracing Toyota. If you have a weird enough imagination it also looks like a happy face on steroids!
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