I was never a diet soda fan though I drank Pepsi by the gallon for several years until I realized how unhealthy drinking sodas can be. I think it is actually the fizz/caffeine combo that commits a person to sodas,but once again I digress! The second diet soda on the market was TaB which was introduced in 1963 by Coca-Cola,the first was Diet- Rite Cola in 1958 made by Royal Crown. With a successful advertising slogan,"be a mind-sticker",stay slim with TaB, the drink quickly found a market and is still available today after more than 50 years of sales. TaB has developed a cult following of people who embrace the chemical taste rather than the sickening sweet taste of most diet drinks,in some areas it may need to be ordered as only 3 million cases a year are made compared to regular Coke at 1.5 billion and Diet Coke at 885 million cases. Just a little nostalgia for those of us old enough to remember TaB hitting the stores.
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