Sunday, September 16, 2018

It's a Snap

The weekend edition of our local paper featured an article about Carlsberg's Beer innovative redesigning of a six pack. Instead of the rings which have caused numerous problems with wildlife and sea creatures they developed the snap pack where a glue is used to hold the cans together. Though it isn't specifically mentioned I imagine it must be kind of like rubber cement. What a huge step this is in reducing both plastic use and the damage done by plastics. That calls for a Carlsberg,probably the world's best beer!  (Both saying are either current or one time marketing campaigns.)
Image result for pictures of carlsberg snap pack
Image result for pictures of carlsberg snap pack
Carlsberg's rebrandCarlsberg's rebrand
Carlsberg's rebrand
Carlsberg's rebrand

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