Monday, February 4, 2013

Trees and Salt

What is she going on about now? What do trees and salt have to do with each other? In 1855 newspaper editor Julius Sterling Morton started building a modest house in Nebraska that as time went by expanded into a 52 room White House lookalike. After completion he realized that the house sat on a prairie with no neighbors. In an attempt to rectify the problem he started planting trees and proposed a holiday on which fellow Nebraskans could join in. The State Board of Agriculture signed on with the idea and on April 10,1872 more than a million trees were planted. The tradition caught on and was made a legal holiday (Arbor Day) in 1885,the date was changed from the 10th to the 26th so it would fall on Morton's birthday. Soon the rest of the country and eventually the world was celebrating Arbor Day.
His son founded Morton Salt Company in Chicago in 1848,known for its motto "When it rains it pours" and also the iconic logo "The Morton Salt Girl" aka "Umbrella Girl". The logo became one of the 10 best known symbols in the U.S. She has gone through six changes since her first appearance in 1914,sadly she has never had a name.
Morton Salt Girl

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