Saturday, March 25, 2017

Brand Loyalty

There's  been a lot brewing with the beer industry in the last few years. I like to imagine some of these ideas coming to the brewers at the end of the day as they sit around sampling their wares. You know what I'm talking about..."Hey let's use pubic hair for the yeast!",or "how about using treated sewer water"? Anyway the people at Meantime Brewery decided to use one of their brewers DNA to create a beer designed for his genetic preferences. They named the brew Double Helix and it is part of their new line of the Pilot Series beers. Double Helix is available at exclusive locations in London and online for a limited time. It wasn't mentioned if they would craft other beers to cater to an individuals genetically programmed tastes or what the next plan was for the Pilot Series.


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