When I first saw the ad for Stone Full Circle Pale Ale I misunderstood the phrase "toilet to tap" and thought the worst. Who could blame me since brewers have started using yeast from less than savory sources. As it turned out there wasn't really much to get excited about because the ad referred to San Diego's pure water recycling program. The locals came up with the "toilet to tap" name for the new water system which recycles the waste water back into the fresh water system instead of the ocean. Stone Brewery is big on recycling and they claim the water is superior to their current water and will enable them to not use so much natural water.
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