Discount?

This really has to be near the top of over the top advertising ploys. Ecko Unltd. and Marc Ecko Cut and Sew offered a lifetime 20% discount if the customer would get one of either store logos permanently tattooed on their skin. I can see both sides having regrets over this deal. From the point of view of the business 1. Where would the tattoo be? Would it be seen and noticed? 2. How would you deal with people you didn't want associated with your business? You couldn't deny the discount without discrimination issues. 3. How about checking the tattoo before awarding the discount,if the tattoo was on a butt cheek would the clerk have the customer drop their drawers at the checkout? As a customer 1. Are you ready to commit the rest of your life to advertising this product? 2. And speaking of your life,are you willing to risk your life for 20% off? Tattoos are not an entirely safe venture.
Maybe I am just a crabby old woman who doesn't appreciate tattoos but I will go ahead and pay 20% more and remain unmarked.