Friday, June 14, 2013

Which Came First?

You are probably thinking it is the age old debate on the chicken or the egg...nope.
I heard "Touch Me" (by The Doors) today and wondered for the millionth time which came first the song or the Ajax jingle "Stronger than dirt". I wasn't aware of the controversy surrounding this seemingly innocent question. It is argued that Jim Morrison says stronger than dirt at the end of the song to get back at the rest of the band for selling "Light My Fire" for a car commercial behind his back. The debate raged on and on with no conclusion. Back to my original query,the commercial came first in the early 60s (the written slogan was used even earlier),the song (Touch Me) was released in the late 60s,the album in 1969 but "Touch Me" as a single six months prior to the album. If you ever want to take a stroll down memory lane looking at old TV commercials is a good way to go.
classic TV commercials

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