Have you ever wondered what happens to products that don't make the cut once they are introduced to the public? Some of them may end up in "The Failed Products Museum",the museum is about the size of a mid-size supermarket,complete with shelves filled with products,but instead of 20-30 cans of a single product,there is only one and there are no perishables. The visitors to the museum are actually clients from around the country looking for inspiration on product formulation,packaging,positioning and other factors in producing or improving products. The idea of replacing the old pinch and pull cardboard milk carton with a twist top was born in the museum. Unfortunately the museum isn't open to the general public so if you missed clear Pepsi,Ben-Gay aspirin or Toaster Eggs you are out of luck!
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