Similar to love and hate the line between genius and insanity can be a thin one and that is the line IKEA drew when they came out with an ad for pregnant women to pee on. It is a unique concept but it seems like it could also court disaster. As I tried to find out more about the magazine ad I only met with more of the of the same descriptions,which is IKEA basically offers up to a 50% discount on a crib for expecting mothers. Considering the price of pregnancy tests if nothing else it would be a cheap way to determine if you were expecting and never mind you will probably never be invited to "pee on this ad" by any other company.
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