Heineken has launched sneakers called Heinekicks that feature beer in the soles to give the wearer the feeling of walking on beer. First thing that comes to mind is are they trying to replicate the feeling of walking after slamming a six pack? followed by I wonder if they would make it through TSA at the airport? The shoes match the colors of the Heineken bottle and even include a removable metal bottle opener in the tongue which sounds like it could cause at least some discomfort but hey,life would be good walking on beer?
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