Starbucks didn't invent coffee,they also didn't invent pumpkin spice though the amount of publicity would suggest otherwise. The spices associated with the fall beverage have been around nearly as long as Europeans settlers. Faced with how to use the unfamiliar squash they got creative and came up with beer and pumpkin pie,and guess what spices were used in the pie? Nutmeg,ginger,allspice and mace which spice companies eventually started making their own blends of around the same time canned pumpkin hit the market in 1929. Probably the cause of the pumpkin spice frenzy every fall is that they only trot it out for a limited time making everyone feel like they have to get it while they can which is also known as clever marketing.
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