A handful of states have adopted using humor to convey safety messages and it was going swimmingly until the FHWA decided it wasn't a laughing matter and told New Jersey to cease and desist. It is unknown why NJ was singled out by the feds since the other states haven't been contacted. I think it's a great idea as it gets more attention than your standard warnings like,"Buckle Up","Don't Drink and Drive" and "Slow Down in Work Zones".
Signs you won't see on N.J. highways anymore
“Don’t cruise boozed.”
“Hocus pocus — drive with focus.”
“We’ll be blunt — don’t drive high.”
“Hold on to your butts — help prevent forest fires.”
“Be a dear — watch for wildlife.”
“Get your head out of your apps.”
“It just clicks. Wear your seatbelt.”
“Slow down. This ain’t Thunder Road.”
“Nice car. Did it come with a turn signal?”
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