Friday, July 28, 2023

Battle of the Nurdle

 Many of you are probably wondering what/where a nurdle is, the answer is on your toothbrush. A nurdle is the name for the squiggle of toothpaste that is artistically applied and displayed on toothpaste commercials. It might not seem like a big deal but there was an actual lawsuit over which company owned the rights to the nurdle which has been around since the 1970s. In 2010, GlaxoSmithCline ,the makers of Aquafresh,  applied to trademark the nurdle in any color. Colgate-Palmolive had also been using the nurdle so they sued to keep their nurdle image. They finally came to a confidential settlement. Now you know not only what a nurdle is but why it is important! 






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