Do you ever wonder how everyday items came into your life? I wonder about these kind of things more than most people,but that is part of who I am,so get over it...I have!
In 1910 an 18 year old Joyce C. Hall moved to Kansas City,Missouri and set up a mail order postcard company. About a year later he was joined by his brother Rollie and they became Hall Brothers. Joyce began to see that postcards were limited,and that most people didn't have time to write long letters so greeting cards,supplying the privacy of an envelope,were added to their line in 1912. During the holiday season in 1917 they ran out of the standard red,white and green tissue papers that were the standard gift dressing of the day. Rollie realized they had a stack of fancy French paper for lining envelopes and placed it in a showcase priced at .10 a sheet,it was an instant success. In 1919 they decided to print their own wrapping paper and the gift wrap business was born. In 1928 the Hall Brothers adopted the name "Hallmark" after the hallmark symbol used by goldsmiths and began printing the name on the back of every card,today it is also embossed on the flap of the envelopes.
Wrapping paper was a $3.2 billion industry,but in 2002 gift bags became the more popular way of presenting gifts.
In 1910 an 18 year old Joyce C. Hall moved to Kansas City,Missouri and set up a mail order postcard company. About a year later he was joined by his brother Rollie and they became Hall Brothers. Joyce began to see that postcards were limited,and that most people didn't have time to write long letters so greeting cards,supplying the privacy of an envelope,were added to their line in 1912. During the holiday season in 1917 they ran out of the standard red,white and green tissue papers that were the standard gift dressing of the day. Rollie realized they had a stack of fancy French paper for lining envelopes and placed it in a showcase priced at .10 a sheet,it was an instant success. In 1919 they decided to print their own wrapping paper and the gift wrap business was born. In 1928 the Hall Brothers adopted the name "Hallmark" after the hallmark symbol used by goldsmiths and began printing the name on the back of every card,today it is also embossed on the flap of the envelopes.
Wrapping paper was a $3.2 billion industry,but in 2002 gift bags became the more popular way of presenting gifts.
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