When I brush my cats I always sing the old Ipana jingle to them...brusha,brusha,brusha with the new Ipana. I started wondering what happened to Ipana,the following is what I found.
Ipana was first introduced in 1901 by Bristol-Myers. Ipana was an early and large sponsor on radio. Ipana was the most popular U.S. toothpaste from the 1920's to the late 1950's.
Sales of Ipana were dropping by the early 1970's due to increased marketing efforts by other brands. Bristol-Myers wasn't interested in investing in color television programming material and they were making more money with their pharmaceuticals so Ipana and other brands were no longer being advertised.
By the late 1970's Ipana was discontinued entirely in the U.S. but was still sold elsewhere. In 2005,River West Brand,based in Chicago re-introduced Ipana in the U.S. but in 2009 they sold Ipana to maxill inc. of Canada who are bringing it back as a retro brand. If you want to purchase Ipana you can do so online at maxill.com. Long live Bucky Beaver!
Ipana was first introduced in 1901 by Bristol-Myers. Ipana was an early and large sponsor on radio. Ipana was the most popular U.S. toothpaste from the 1920's to the late 1950's.
Sales of Ipana were dropping by the early 1970's due to increased marketing efforts by other brands. Bristol-Myers wasn't interested in investing in color television programming material and they were making more money with their pharmaceuticals so Ipana and other brands were no longer being advertised.
By the late 1970's Ipana was discontinued entirely in the U.S. but was still sold elsewhere. In 2005,River West Brand,based in Chicago re-introduced Ipana in the U.S. but in 2009 they sold Ipana to maxill inc. of Canada who are bringing it back as a retro brand. If you want to purchase Ipana you can do so online at maxill.com. Long live Bucky Beaver!
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