Ha! I bet you think this is going to be about sports,nope not even close.
William Wrigley Jr. came to Chicago from Philadelphia in 1891. He was already a talented salesman. Because his father was a soap manufacturer he started his business selling Wrigley's Scouring Soap. As and incentive to merchants he offered premiums. One of these premiums was baking powder. When the baking powder proved to be more popular than the soap,he switched to the baking powder business. Then one day in 1892,Wrigley got the idea of offering 2 packs of chewing gum with each can of baking powder. The idea was a big success. Once again the premium seemed more promising than the product it was promoting.
Mr. Wrigley realized that gum had the potential he had been looking for so he began marketing it under his own name. His first two brands were called Lotta and Vassar. Juicy Fruit came next in 1893 and Wrigley's Spearmint later that same year.
William Wrigley Jr. came to Chicago from Philadelphia in 1891. He was already a talented salesman. Because his father was a soap manufacturer he started his business selling Wrigley's Scouring Soap. As and incentive to merchants he offered premiums. One of these premiums was baking powder. When the baking powder proved to be more popular than the soap,he switched to the baking powder business. Then one day in 1892,Wrigley got the idea of offering 2 packs of chewing gum with each can of baking powder. The idea was a big success. Once again the premium seemed more promising than the product it was promoting.
Mr. Wrigley realized that gum had the potential he had been looking for so he began marketing it under his own name. His first two brands were called Lotta and Vassar. Juicy Fruit came next in 1893 and Wrigley's Spearmint later that same year.
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